Wednesday, March 13, 2013

With Ammunition Costs Rising, Shooters Reload

load, ammo, ammunition, gun, guns, shotgun, rifle, muzzleloader

With soaring ammunition costs and shortages of cartridges on store shelves making headlines in recent months, many shooters are wondering how they are going to find or afford enough rounds to keep enjoying their sport as much as they always have. For some, the answer—at least a partial one—has been found in reloading their own ammunition. A recent and poll found that approximately one-in-four respondents—just over 26 percent—said they reload.
Of those who participate in the activity, the top reason cited was to save money, followed closely by wanting to improve accuracy. The chief motivations for reloading are:
  • To save money                                                                   86%
  • To improve accuracy                                                          72%
  • To obtain rounds difficult to find in stores                           34%
  • To reduce waste                                                                28%
  • Other                                                                               11%
Of those who chose other, the majority wrote in that they reload for fun, relaxation and enjoyment. Respondents could check more than one reason.
“Some people view reloading as a niche activity though these results show, with as many as a quarter of avid shooters assembling their own rounds, it is a popular activity,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at
Among the types of ammunition reloaded, rifle leads the way with 79 percent of reloaders putting together those rounds, followed by 60 percent who assemble handgun cartridges and 28 percent loading shotshells. Some people who reload do so with multiple types of ammunition.
To help continually improve, protect and advance angling and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the surveys at and/ Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.
About, and Launched in 2006, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and or on Twitter at!/AnglerSurvey and!/HunterSurvey.

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