Friday, November 2, 2012

Gander Mountain Hosts Ice Expo in Forest Lake, MN

 ST. PAUL, MN --- With another highly-anticipated ice fishing season just around the corner, Gander Mountain will host its third annual First Ice Expo on Saturday, November 17 at their Forest Lake, Minn., store.

"Over the past three years, we have seen incredible growth in the popularity of the First Ice Expo as one of the region's largest pre-season ice fishing events," said Steve Uline, executive vice president of marketing for Gander Mountain, "Once again we're bringing together some of the biggest names in ice fishing and the top brands in the business. This is a free one-day opportunity to get all the gear and advice needed for a fun and successful winter on the ice."

The First Ice Expo will be held Saturday, November 17 from 9 a.m. to 6 p.m. at the Gander Mountain store in Forest Lake, Minn., the event is free and open to the public. Chip Leer, host of Midwest Outdoors and the 2011 National Guard FLW Walleye Tour will also emcee at the Gander Mountain First Ice Expo as the 2012 event host. Former Minnesota Vikings tight end and avid outdoorsman Jim Kleinsasser is scheduled to make a special appearance and sign autographs from 1:00 p.m. to 2:30 p.m.

As well as, having representatives from many of the top brand names in ice fishing on hand, the event will also feature special appearances and seminars from today's top pros:

• "Spoon Fed Walleyes" by professional walleye angler Tony Roach

• "Rattlin' Up Walleyes" by professional walleye angler Ted Takasaki

• "Ice Formulas for Crappies" by soon-to-be member of the Fresh Water Fishing Hall of Fame and Outdoor News contributor "Tackle" Terry Tuma

• "Dave Genz's Winter Fishing System" by Fresh Water Fishing Hall of Fame member "Mr. Ice Fishing" Dave Genz

• "Advanced Walleye Strategies for Today's Angler" by star of Jason Mitchell Outdoors and professional fishing guide Jason Mitchell

• "Modern Techniques for Finding & Catching Panfish" by multi-species angler and renowned fishing guide Brian "Bro" Brosdahl

Drawings for over $3,500 in enter-to-win prizes will be held throughout the day. Prizes include a Jiffy Ice Drill, Vexilar Fish Locator, Frabill and Clam portable ice houses, and the first 500 customers to make a purchase will receive a free First Ice Expo long-sleeve t-shirt, while supplies last. Customers may also take advantage of many "gift-with-purchase" opportunities from a variety of fishing vendors. This is the third year that Gander Mountain has held the First Ice Expo in Minnesota and is expected to host the event at other locations around the country.

For more information visit the Gander Mountain web site, at

About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, Minn., is the nation's largest retail network of outdoor specialty stores for firearms, hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 117 conveniently located Gander Mountain outdoor lifestyle stores in 24 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton's (, a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

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