Build-the-Brand

• Brand Identity
• Brand Image
• Brand Awareness
• Brand Solutions
• Brand Marketing
• Brand Management
• Brand Consulting
• Brand Strategy
• Branding..."Holy Brand Batman"! Everyone in business talks about building the brand.

I think a lot of people get confused. Especially when you look at all the "brand" phrases out on the market being pushed into every business owners mailbox. Personally, I don't know how all the Fortune 500 businesses in the world today survived all these years without a "Brand Manager" on staff. Company's are behind the times without a "Branding Consultant" on retainer. When do you have time to sell?

I read this recently at the brandidentityguru.com regarding branding; "A gap between your brand identity and brand image can cause major concerns with your overall brand." Give me a break. Simply put, I think this means what you are and what people's perceptions are about you.

Is there a need, possibly. However, a quality marketing specialist would provide you with more. Why? Let me make things clearer. A marketing specialist in your field or discipline. I'm a firm believer at staying within ones field for knowledge and feedback. Most, if not all "branding firms" cross-over into all disciplines. I'm wasting my time if I have to educate one in the outdoor industry to gain the branding knowledge.

In the end, create the product, define your customer, do some kind of market study, bring the product to market, and sell...sell...sell! Your "brand" just might define itself.